This is what happens when networks play politics instead of doing their job. Coca-Cola and General Motors have completely pulled their advertising from ABC and NBC. The final straw was the networks' refusal to air a presidential address. For these major corporations, that was a deal-breaker.
The networks are now looking at losing more than $40 million per year in ad revenue from just these two companies alone. That’s real money, and it’s hitting them where it hurts.
ABC and NBC chose activism over neutrality. They decided not to broadcast the President of the United States, and now their biggest advertisers are walking away.
Corporate America is finally starting to push back against the blatant bias in legacy media. When companies like Coke and GM decide it’s bad for business, the networks feel it immediately.
This is the beginning of the consequences. More companies are watching.