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White clover used to be in EVERY lawn seed mix in America.
It was considered essential for a healthy lawn.
Until herbicide companies decided it was a weed.
→ Pre-1950s: clover was a STANDARD ingredient in lawn seed blends
→ Seed catalogs ADVERTISED clover as a sign of a quality lawn
→ Clover fixes nitrogen (free fertilizer!)
→ Clover stays green during drought (deeper roots)
→ Clover feeds bees (first and last nectar source in spring/fall)
→ Clover chokes out actual weeds
What happened:
→ 1950s: 2,4-D (broadleaf herbicide) was introduced
→ Problem: 2,4-D kills clover (it's a broadleaf)
→ If clover is "good," you can't sell broadleaf herbicides to lawn owners
→ Solution: rebrand clover as a WEED
→ Marketing campaigns shifted perception within ONE generation
→ By 1970, clover was "the enemy" of a perfect lawn
→ Lawn care companies have made BILLIONS selling chemicals to kill something that helps lawns for free
The RETURN of clover:
→ "Clover lawns" are surging in ...