🐷 In the fall of 1921, a Dallas businessman named Jessie Kirby had a theory — that Americans were getting so attached to their automobiles that they would prefer to eat without leaving them. He opened a barbecued pork sandwich stand on the Dallas-Fort Worth Highway, positioned young men to run food directly to the cars, and invented the American drive-in restaurant. Everything that followed — the carhops, the drive-throughs, the fast food industry itself — traces back to a ten-cent sandwich stand in Dallas. 🤠✨
The Pig Stand opened on September 26, 1921, on Chalk Hill Road in Dallas, making it the first drive-in restaurant in the United States by any reasonable definition of the term — a food service operation specifically designed for automobile customers who were served without leaving their vehicles. Kirby and his partner Reuben Jackson understood that the rapidly expanding American automobile culture was creating a new kind of customer — mobile, time-conscious, and ...