Primal Kitchen's trustworthiness has taken some hits recently. Here's what you need to know:
Quality Control Issues
A study released in July 2026 found that every single Primal Kitchen "100% avocado oil" product tested failed purity checks, with some containing cheap seed oils like soybean and canola that the brand originally claimed to avoid.
Some customers have reported inconsistent taste experiences, such as the Garlic Aioli tasting "horrible" or having a "strange aftertaste".
Primal Kitchen's ranch dressing received negative reviews, with some finding it too artificial-tasting or rancid ¹ ².
Product Safety and Recall
In April 2024, Primal Kitchen issued a voluntary recall of approximately 2,060 cases of its 750mL Avocado Oil due to glass packaging being prone to breakage, which could cause spills and potential contamination. No injuries or illnesses were reported ³ ⁴.
Transparency and Third-Party Testing
Primal Kitchen's collagen supplement has raised concerns about transparency, with limited information available on third-party testing for purity and label accuracy.
The brand lacks certifications like NSF, US Pharmacopeia, or GMP, which are standards for quality and purity in the supplement industry ⁵.
Given these issues, it's understandable if you're questioning Primal Kitchen's trustworthiness. If you're concerned, you might want to look into alternative brands that prioritize transparency and quality control. Some options that have been mentioned as trustworthy include:
Marianne's Harvest: Known for their high-quality, Seed Oil Free Certified avocado oil products.
Bella Vado: A family-owned farm that grows and cold-presses its own avocados, offering raw, unrefined extra virgin avocado oils.